Korean men are wearing makeup for that 'chok-chok' look. There's an economic reason why

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A pretty-boy esthetic popularized by K-pop idols in South Korea is helping to fuel the $7-billion Korean cosmetics industry. Not only is makeup for men already mainstream, industry experts say it's only trending upwards.



from CBC | Top Stories News http://ift.tt/2oyEipa
via Paleo Diet Book

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